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Wesley Magness - photo 1

Wesley Magness

Founder, designer, investor

February 22, 2026Venice, CA

protocols not products

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protocols not products
the ultimate interface is chat with procedural UI when you need it. everything else is a tax on your intelligence.
dashboards are on their way out. not because they're bad.. they were just never the point.
the dashboard was a translation layer. your business logic lived in databases and APIs. the dashboard made it legible to humans who couldn't query directly.
ai can query. ai doesn't need a visual dashboard to understand your data. the same thing is happening with code editors.. tools like claudeai and antigravity are making the IDE feel like overhead. by the end of this year i think IDEs will be entirely reimagined.
so what happens when the interface vanishes?
the winners will be orchestrators and protocols. not products.
the UI was always a wrapper around the protocol. in the orchestrator era, the protocol is the product. the wrapper becomes optional.
we've built moshi with this in mind. API-first. MCP and tooling second. UI last.
the litmus test.. if anthropic's cowork can invoke us better than a human can click us, we've won.
who loses in this world:
pretty dashboards with no API. click-and-connect workflow builders. "full-service platforms" that silo their data behind a login. basically anyone who doesn't expose a protocol.
the aggregators of the AI era won't just aggregate interfaces. they'll aggregate and champion the best protocols.
past: human opens app, reads dashboard, launches action. future: human talks to orchestrator, orchestrator calls moshi and klaviyo and meta, insights flow back.
the products that survive will be the ones that work better when invoked by another system than when clicked by a person.
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